The Brand
The letter "e" stands for many open meanings that boost the Experience of your People like:
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experience
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engagement
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enabelment
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emerging
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electronic
eBen
Your People's
By prioritizing the needs of “Your People,” we positions ourself as a partner invested in the success and satisfaction of everyone it serves. This approach enhances customer and employee satisfaction and drives long-term engagement and retention.
"Ben" is short for Beneficiary. We believe that people engage as they benefit. We don’t serve employees, users, or clients. We proudly serve our ultimate consumers, “Beneficiaries”.
Our Story
Founded in late 2019 in Dubai, UAE, eBen is the first and most advanced people engagement boutique in the Middle East. We utilize work technology & robust, world-class people engagement approaches to help our clients achieve their business goals by harnessing the power of their real people.
The future of eBen is bold, bright, and people-powered. We’re building a thriving ecosystem where innovation, technology, and human connection come together to transform workplaces across the MENA region. As we grow, we envision a future where every employee feels inspired, valued, and deeply connected to the success of their organization.
2024
Regional Presence.
This year, we expanded our MEA footprint with Saudi Arabia and Egypt as key growth hubs—aligning with Vision 2030, forging strategic partnerships, and delivering localized solutions that elevate the employee experience. We launched CeeL, the region’s first Certified Employee Experience Leader program, equipping in-house champions with global best practices adapted to local realities. We also introduced an AI-powered layer to Success Advocate, giving employees intelligent assistance to streamline tasks, surface insights, and boost productivity—turning the platform into a personalized digital ally.
2023
Uplifting our Services.
In 2023, alongside UAE growth, we launched Employee Engagement Consulting & Advisory Services—practical diagnostics and tailored strategies already lifting morale, retention, and performance. We also expanded our Vendor Network to 3,000+ providers across 17 countries, delivering diverse, locally relevant benefits. And we introduced eBen Lumina, our CSR program, advancing charity partnerships, community initiatives, volunteering, and a sustainability push to make eBen a greener company—aligning business outcomes with social impact.
2022
Steady Growth of Our People.
This year, we prioritized healthy, people-first growth by launching the Growth Associates Program (GAP)—the region’s first “learn by achievement” internship—welcoming diverse, impact-driven talent. We onboarded 150+ GAPers, grew headcount by 500%, and expanded across 3 continents, 7 countries, and 11 cities, laying the foundation for a new generation of eBeners united by one purpose and working in harmony.
2021
Momentum, Milestones, & Meaning.
In 2021, we scaled the Benefit Center from 20 to 1,000 vendors, sharpened features and security, and launched Success Advocate to meet early client needs. Revenue jumped 600% while our lean team kept its startup grit—turning momentum into validation and setting the stage for what’s next.
2020
Managing the only option there is... survival.
Amid COVID-19, we launched the Benefit Center and our first GTM with 20 vendors, won our first customer in April 2020, and quickly gained early adopters. Despite predictions that engagement could wait, results proved the opposite—forward-thinking employers invested in their people, and eBen emerged as a workplace-engagement trailblazer. We also mourned our beloved Lead Developer, whose dedication continues to guide us.
2019
Validate. Build. Learn. Repeat.
eBen was founded by Mr. Walid El Afifi (CEO), a forward-thinking leader in work technology whose visionary approach has been instrumental in redefining workplace dynamics through cutting-edge technological innovations.
The company was founded with a mission to empower individuals & organizations to achieve their full potential in the business world. The company’s vision is to maintain an ecosystem where every individual and business has the tools, knowledge, and confidence to achieve lasting success and make a positive impact on their personal lives and communities.
Success
Our Approach to Success at eBen is defined by the tangible impact we create for our clients—measured not just by deliverables but by how effectively we help you achieve your business goals through our partnership.
Our success is shaped by your success.
Our Client-centric Success Approach
A sustainable model that governs everything we do
Client-Centeric
Approach
Innovate With
Customer
In mind
Understanding
Customer
Needs
Deliver
Beyond
Expectations
Commitment to
Continued
Improvement
Maintain
Lasting
Relationships
Attention to
Global & Tiny
Details
People give the best of their lives to employers who care.
Our Philosophy
No people, no business!
A business is more than just an idea, a product, or a service—it is built, driven, and sustained by people. No matter how advanced technology becomes, businesses fundamentally rely on human talent, creativity, and relationships to succeed. People bring vision, innovation, and purpose to a company, transforming simple ideas into thriving enterprises. Without people, a business is merely an empty structure with no direction or growth potential.
People are the foundation of innovation
Every product, service, or business strategy originates from human creativity and problem-solving. Employees, founders, and stakeholders contribute their unique skills and perspectives, driving continuous improvement and adaptation. Even in industries where automation and artificial intelligence play significant roles, human ingenuity remains essential for strategy, decision-making, and customer understanding.
People are the heart of Customer Relationships
Businesses exist to serve people, and customers connect with brands through human interactions, whether through sales, support, or personalized experiences. Trust, loyalty, and brand reputation are built through meaningful engagement, and only people can foster these connections. Without customers and employees to engage with them, a business has no purpose or sustainability.
People impact other people's lives.
Businesses are ecosystems where employees, partners, and stakeholders work together toward a shared goal. From leadership to customer service, every role contributes to the bigger picture. A strong, motivated team creates a productive and inspiring work culture that drives business success. No company can scale or thrive without a dedicated workforce that shares its vision. Businesses don’t just sell products or services; they create value that impacts lives. Whether it’s improving quality of life, solving problems, or providing employment opportunities, businesses are powered by people at every level.
So...
This is what we help our clients focus on... their people. And why? Simply because, no matter how much technology evolves, the human element remains irreplaceable. A business without successful, engaged, and dedicated people is just an idea—only with engaged people does it become a thriving reality.
At eBen, we don’t just provide HR technology solutions—we help our clients create, maintain, and scale a unified, world-class culture of scaling care, empowerment, and people progress for advancement. Our vision is to revolutionize the way businesses engage people (inside and outside the workplace), making benefits more accessible, workplaces more rewarding, and professional lives more fulfilling.
Guided by our Philosophy, innovation is at the core of what we do. We constantly evolve to meet the changing needs of businesses and their people, leveraging technology to simplify access to benefits and enhance user experiences. But beyond technology, we focus on human-centric solutions that create real value, recognizing that behind every digital interaction is a person seeking support, recognition, and growth.
Our Mission
We enable people to
embrace business success
This mission statement, “We enable people to embrace business success,” highlights eBens’s commitment to empowering individuals & organizations (our clients and consumers) to achieve their full potential in the business world. It emphasizes the supportive role we have played since our inception, focusing on providing the tools, resources, & guidance necessary for clients & their people to thrive. By fostering an environment where success is clearly defined, attainable, & sustainable, the company positions itself as a key partner in the growth & development of different client stakeholders.
The statement reflects a deep understanding of the drivers, challenges, & opportunities within the business landscape. It shows that the company is not just offering products or services but is dedicated to helping people realize their values & navigate & embrace the complexities of business.
At eBen we never forget where we come from. Our mission statement speaks to the company’s broader impact on the community & the region in which we operate. By enabling people to embrace business success, the company contributes to a more vibrant & prosperous economy, where individuals are empowered (by the power of choice and selection) to reach their goals & drive positive change. This mission creates a sense of shared purpose, inspiring employees, clients, vendors, & partners to work together toward a future where business success is not just a possibility but a reality for all.
Our Vision
Maintain an ecosystem where every individual & business has the confidence to sustain lasting success, creating a positive impact on their personal lives & communities.
eBen’s vision is to steward a connected ecosystem—platforms, partners, and practices—that gives every person and business the confidence and capabilities to sustain success over time. By integrating benefits, engagement, and insight-driven support into everyday work, we help people thrive, organizations perform, and both create positive ripple effects in their families and communities.
Our vision underscores the company’s dedication to providing not only the essential tools but also the requisite knowledge that enables users to navigate complex business landscapes with assurance. By prioritizing the cultivation of confidence alongside practical resources, the company seeks to create a foundation where users are not merely equipped to succeed but are empowered to thrive in an increasingly competitive environment. This comprehensive approach ensures that every user, regardless of scale or sector, is positioned to achieve enduring success that transcends immediate gains and contributes to sustained growth.
Values
At eBen, our core values are more than just words, they are the foundation of everything we do. They guide our interactions with employees, clients, & partners, ensuring that we create meaningful & lasting impacts in the business world.
Integrity
The Foundation of Trust - Integrity is at the heart of eBen. We believe that honesty, transparency, and ethical business practices are essential in building long-term relationships. Whether we are developing new solutions, working with clients, or making strategic decisions, we always uphold the highest standards of integrity. Trust is not given; it is earned through consistent actions, and at eBen, we are committed to maintaining that trust every day.
Integrity also means taking responsibility for our work. We hold ourselves accountable for the promises we make, ensuring that our clients and employees can rely on us. By fostering a culture of ethical leadership and fair business practices, we create an environment where people feel valued, respected, and secure.
Innovation
Driving Progress & Change - At eBen, we embrace Innovation as a core value because we believe that progress is driven by new ideas and fresh perspectives. The employee benefits landscape is constantly evolving, and we strive to stay ahead by developing creative solutions that improve workplace experiences.
Innovation is not just about technology—it’s about challenging conventional thinking and finding better ways to serve our clients. We encourage our employees to think outside the box, experiment with new approaches, and contribute ideas that push the boundaries of what is possible. By fostering a culture of continuous learning and improvement, we ensure that eBen remains a leader in the HR tech space.
Proactiveness
Taking Initiative, Creating Opportunities - Success doesn’t come from waiting—it comes from taking action. Proactiveness is a value that defines how we approach challenges and opportunities. At eBen, we don’t just react to changes in the market; we anticipate them and prepare for the future.
Being proactive means taking ownership, solving problems before they arise, and always looking for ways to add value. Our team is encouraged to take initiative, whether by improving processes, identifying new business opportunities, or enhancing customer experiences. This mindset allows us to remain agile, adaptable, and ahead of the competition.
Clarity
Ensuring Transparency & Alignment - Clear & sound communication is the foundation of effective teamwork and decision-making. At eBen, Clarity means being open, direct, and precise in everything we do. Whether we are setting goals, defining expectations, or sharing insights, we ensure that our message is understood by all.
Clarity eliminates confusion, aligns teams, and helps us work efficiently. It also fosters transparency with our clients, allowing them to trust our expertise and understand how our solutions will benefit them. By prioritizing clear and honest communication, we build stronger relationships and drive better results.
Courage
Boldly Embracing Challenges - At eBen, we believe that Courage is essential for growth and transformation. Courage is what allows us to challenge outdated practices, take calculated risks, and push the boundaries of what’s possible in the world of employee benefits.
Courage also means standing by our values, even when faced with difficult decisions. We encourage our employees to speak up, challenge the norm, and advocate for what they believe is right. It is this fearless approach that allows us to innovate, grow, and make a real impact in the industry.
Living Our Values
Our values are not just statements on a wall—they are principles that guide our daily actions.
By staying true to these principles, we create an organization that is not only successful but also meaningful and fulfilling. We attract like-minded professionals who share our passion for making a difference, and together, we build a company that leads with purpose.
At eBen, we don’t just talk about values, we live them & that is what sets us apart.
Maintain a Workplace Where People Feel
👇🏻
Valued . Empowered . Supported
