eBen Launches Operations in the Kingdom of Saudi Arabia

Riyadh, KSA — August 1, 2025 — eBen, the people engagement company behind the Benefit Center and Success Advocate platforms, is proud to announce the launch of its operations in the Kingdom of Saudi Arabia with a presence in Riyadh. The move strengthens eBen’s footprint across the GCC and brings our full employee experience ecosystem closer to organizations building high-performing, people-first workplaces in the Kingdom.

“Saudi Arabia is investing boldly in human capital and workplace transformation,” said Walid El Afifi, Founder & CEO of eBen. “Establishing our operations in Riyadh lets us partner locally with HR leaders to elevate employee experience—securely, measurably, and at scale.”

Why Riyadh, Why Now

Riyadh is a thriving hub for innovation and enterprise growth. As organizations accelerate digital transformation and talent development, eBen’s solutions help HR teams unify benefits, services, communications, and insights—so people get what they need, when they need it. Our local presence ensures faster response, Arabic/English support, and closer collaboration with HR and business stakeholders across the Kingdom.

What We’re Bringing to KSA

Effective immediately, Saudi-based organizations can access eBen’s end-to-end suite:

• Benefit Center (BC): Centralize employee benefits, eligibility, and vendor offers in one trusted hub.

• Success Advocate (SA): Guided journeys, helpdesk, and smart nudges that streamline everyday employee tasks.

• Consulting & Advisory (C&A): Practical engagement strategies, ROI modeling, and change enablement.

• Vendors Network (VN): Curated partner marketplace to expand choice and value for employees.

• Engagement Community (EC): Programs and activations that build culture and belonging.

• Certified Employee Experience Leader (CeeL): Capability-building for HR and people managers.

These offerings are underpinned by eBen’s security and governance practices and our commitment to continuous improvement—so HR can move faster with confidence.

Value for Saudi Organizations

• Local proximity, global standards: On-the-ground engagement with the reliability our regional customers expect.

• Measurable impact: Tools and analytics that connect employee experience to business outcomes.

• Partner ecosystem: Access to an expanding network of vetted benefit vendors relevant to the KSA market.

• Scalable adoption: Modular solutions that adapt to different industries, workforce sizes, and transformation stages.

A Growing Regional Presence

eBen serves 130+ corporate clients, with 127,000+ users and beneficiaries and 4,000+ benefit vendors across 17 countries—and we’re just getting started as we deepen our commitment to KSA and the wider MENA region.

Get in Touch

If you’re building a world-class employee experience in Saudi Arabia, we’d love to meet you in Riyadh. Contact us to schedule a briefing or platform walkthrough and explore how eBen can help your people thrive—and your business grow.

About eBen

eBen enables organizations to deliver a modern, connected employee experience through the Benefit Center, Success Advocate, Consulting & Advisory, Vendors Network, Engagement Community, and CeeL certification. Guided by our mission—Enabling People to embrace business success—we help HR teams turn engagement into measurable results. Our motto, “Your People’s,” reflects our commitment to serve what matters most: your people.